Alte Kunst in neuen Medien

Ancient Art in New Media

Written by on Thursday, September 1, 2016

As some of you may already know, we have been organizing some emptymeets together with the Staatlichen Museen zu Berlin. We have been to, among others, at the Bode-Museum and at the Kunstgewerbemuseum.

This year, the exhibition “El Siglo de Oro” is at the center of attention. For the first time the masterful paintings of the “Golden Age” of Spain are shown in Berlin. An epoch which on the one hand was coined by crisis on the other hand was filled by a high level of artistic creation of contemporary painters. Among them the well known works of Velázquet, El Greco and Hamen y León.

Portraits, street life and still life are on display, these are topics that are picked up by mobile photography over and over in different ways.

It is an honor for us to realise the conference „Alte Kunst in neuen Medien“ together with Staatliche Museen zu Berlin. We used these masterpieces as an opportunity to ask: Do the grand masters have a connection with todays digital media?

We believe, that there are many parallels between the ways of working and the artworks at that time and todays visual communication in social media. But differences too. Through various short guided tours together with the curators of the exhibition and social media experts from the community, we want to research that question.

On September 24th, 2016 from 6pm to 10 pm the exclusive event „Alte Kunst in neuen Medien“ takes place. The exhibition will be opened exclusively for all the participants of the event and the following topics will be covered:



Curating online and offline with Severin Matusek | VP Community EyeEm and Dagmar Korbacher, scientific officer at Kupferstichkabinett
Curators choose objects for an exhibition, Instagramers choose photos for their feed – what kind of commonalities and differences can be found and where can they learn from each other?

Community Building and Networking with Anika Meier | blogger, journalist und founder of @thisaintartschool and Catalina Heroven, scientific officer at  Gemäldegalerie
The community is the most important part in social networks. But even artists 400 years ago had communities they worked with, and that inspired them and challenged them…

Background information with Maria López-Fanjul, curator of the exhibition, Gemäldegalerie
In front of which landscape did the noble people allow themselves to be portrayed? What does the background of a picture tell us about status, attitude and the character of the person portrayed? What messages did the painters hide in their pictures? A search for traces.

Storytelling with Tarik Tesfu | Blogger and Youtuber and Sabine Hoffmann, scientific officer at Gemäldegalerie
The 17th century painters had only a canvas to tell their stories. But they had something that is missing today: Time. Can we, with our fast paced media like Snapchat & Co., learn something from the old master painters?

Appearances are deceptive – manipulation of art with Moritz Möller | Founder of and Dagmar Korbacher, scientific officer at Kupferstichkabinett
A picture is not a picture: In these times of photoshop everything is possible and manipulations even happen at the World Press Photo. But painters and sculptors of the 17th century manipulated their pictures too, adjusted them according to the circumstances. Those who look closely can discover a lot!

Tradition vs. Avantgarde – Staging of people with Sylvie Gagelmann | fashion photographer and Catalina Heroven, scientific officer at  Gemäldegalerie
The painters of Siglo de Oro were very innovative in the portrayal of people – they connected with their viewers by painting holy figures of the bible in contemporary clothes. How are people posed today and what kind of parallels and differences to the past can be found?

Sponsored paintings with Uwa Scholz | social media influencer and Maria López-Fanjul, curator of the exhibition, Gemäldegalerie
Insta-takeovers, sponsored posts, viral advertisement – all of these were already present, in a similar form, 400 years ago. Like todays artists and social-media-influencer even painters of the Baroque needed to make sure they were able to pay their rent…

Visual success stories for pictures with Michael Zwahlen | writer and stock photographer and Sabine Hoffmann, scientific officer at Gemäldegalerie
A lot of successful Instagramers stick with the visual concepts that have worked for them in the past – composition, topic and esthetic in many feeds show their unique signature. Even the artists of the Baroque have been on the lookout for the most promising idea and the most memorable composition.

After a short welcome, the participants will have the opportunity to take part in two talks each lasting approx. 30 minutes. The Impossible Project is a partner in this event, they will show a Pop-Up exhibition for one week in their rooms and we will end the evening there with music and drinks!

If you want to take part, then please send us an e-mail by the 14th of September at and write to us in two or three sentences, why we should definitely invite you. Please give the following informations in your email:
– Name
– E-Mail-Address
– The Social-Media-Channels that you are active in and their respective usernames

We would love to be able to invite all applicants but unfortunately their is a limit as to how many people can be part of the event. You will be notified before the event in September if you have been chosen to participate, including a detailed program of the evening.